When I came last summer as an exchange student to America there was no way I was not noticing Starbucks. I mean, that company basically gets whole America going each morning by serving a sweet start into the day with White Chocolate Mochas, Machiattos, etc. But when I wanted to order my first beverage there, I had some problems… 
I wrote my experiences with that company in a little essay, that you should not take too seriously. If you have some feedback, I would love to read it.
My hand opened the door with the familiar logo on it. Starbucks was basically everywhere in normal day life. I was not surprised anymore, when I saw men as well as women in the city, trying to balance their cup and important notes for their next business meeting while running over streets to get to their office as soon as possible. Obviously this coffee is worth spending five minutes of time for in the morning.
I went into the warm room that was filled with the mixed smell of roasted coffee beans and chocolate. Since I was the only person in the room besides the employees of that local Starbucks shop, I approached the counter, excited for my first time of Starbucks. The lady behind the counter nicely asked me, “What kind of beverage would you like?” My eyes widened as they wandered over the board that listed all the different kinds of drinks. I began to wonder that Starbucks had invented a new language, that just all the “Starbucksers” understood, since I had never heard about a “Frappucino.”
I asked what a “Frappucino” might be. The lady looked irritated, obviously she was used to customers that order their coffee in perfect “Starbucksish.” She explained what a Frappucino was in five sentences but what took about three seconds.
“Ah, thanks” was my helpless answer, “What can you recommend me?” The lady, now visibly disturbed by my ignorance, asked if I preferred a “Frappucino” (again, I had no clue what she meant – Starbucks should create a dictionary and sell it as marketing gag) or a normal coffee.
Due to her obvious surprise I felt terribly stupid, which was supported by the fact that a line of customers was starting to build up behind me. Sweat started building on my forehead and dripping down my face.
“I think I will just go with a normal coffee, please.” I responded.
“White Chocolate Mocha, Caramel, … “ and on and on she went with several kinds of flavors. As if I didn’t know that other people were waiting behind me, one started to clear his throat to make me “realize” this fact.
Stressed and nervous, I squeezed “Can I have the first kind that you said, this chocolate mocha?” I paid and waited for the coffee. Meanwhile, I was astonished by the other customers that could put their complete order in a sentence that contained probably about five words of English.
After about one minute of wait I got my coffee. While I drank it its flavor filled my nose, and the warm beverage gave me a good feeling in my stomach. Now I can understand, why people take five minutes of their time in the morning to start their day with Starbucks.